Narrow Aisle Ltd has announced that Pete Lancaster has been appointed to the position of Business Development Manager for the Middle East and Europe.
Mr Lancaster was previously responsible for Narrow Aisle’s European territory alone but his role has been expanded to cover the Middle East as a response to increasing demand for the company’s range of Flexi articulated forklift truck-based intralogistics solutions across that region.
Having joined Narrow Aisle after studying languages at Birmingham University (he is fluent in four languages) Pete Lancaster will be based at Narrow Aisle’s offices in the UK but much of his time will be spent developing warehousing projects and visiting clients and potential clients in both the Middle East and across mainland Europe.
John Maguire, Narrow Aisle’s Commercial Director, commented: “The Flexi articulated truck concept is now well known in the Middle East. With their space saving qualities, Flexis offer significant advantages within a warehousing environment – especially in the Gulf region where development land and operational costs are on a par, if not higher, than those in Western Europe.”
He added: “The Flexi is already Europe’s single biggest selling articulated truck brand and the Middle East is a tremendous growth market for our company. Our success in the region is due in no small part to the effectiveness of Narrow Aisle’s global marketing team who work hard to identify and develop business relationships with potential new dealers and clients within emerging territories around the world.”
Editor’s Notes: About Narrow Aisle Ltd
Narrow Aisle Ltd is one of the world’s foremost manufacturers of very narrow aisle (VNA) equipment. Narrow Aisle manufactures and markets the award-winning Flexi range of articulated forklift trucks. Flexi trucks, designed and manufactured at the company’s UK manufacturing plant are distributed in the UK and world-wide through a fully supported distributor network.
Media Contact: Company Contact:
Lloyd Arkill John Maguire
Arkill Matthews Allen Ltd Commercial Director, Narrow Aisle Ltd
Tel: 01923 777897 Tel: 0121 557 6242
Mobile: 07903 809127 Mobile: 07966 818339