ET Browne UK is the business behind the globally recognised Palmer’s skincare brand, importing and distributing more than 100 products across the UK and Europe.
Palmer’s is stocked by the UK’s largest retailers, including Boots, Tesco, Superdrug and Sainsbury’s, and serves customers across European markets, including Poland, the Netherlands and Germany. Its success comes as the UK Beauty & Personal Care market continues to expand, with revenue projected to reach US$17.87bn in 2026.
Within this competitive market, ET Browne has built a £35m+ operation by combining a strong retail presence and growing product portfolio with a logistics infrastructure capable of supporting it, building a resilient supply chain that has facilitated growth and expansion across Europe.
As Finance Director Errol Thomas puts it: "We've built a business that consistently performs beyond its size"
Helping achieve this has been its successful partnership of nearly 20 years with Europa Warehouse in Dartford (Kent), the specialist third-party logistics division of independent logistics provider Europa Worldwide Group.
The collaboration has provided the warehousing capacity, operational resources and flexibility needed to support ET Browne as it has increased sales, expanded its retail distribution and entered new European markets.
Scaling a Complex Retail Operation
ET Browne’s products are imported from the United States before being distributed to more than 100 retail distribution centres and wholesalers in the UK, as well as customers in Poland, the Netherlands, Germany and other European countries.
Managing between five and ten consignments every day, from single-pallet shipments to full trailer loads, means balancing seasonal demand, fluctuating shipping schedules and strict retail delivery windows, all while continuing to introduce new products and expand across Europe.
Doubling in Size
Over the past 15 years, ET Browne has doubled its sales. As demand for Palmer’s products has increased, the logistics operation has expanded with it, providing additional warehouse capacity, operational resources and flexibility.
Growth has brought new opportunities for ET Browne, but it has also increased the complexity of its logistics operation. Growth has not always been predictable. Delayed containers, changing import schedules and rising order volumes have required the operation to respond quickly, often at short notice.
But the partnership with Europa has also helped ET Browne navigate major changes affecting UK and European supply chains, including Brexit and new French VAT requirements.
As ET Browne’s dynamic requirements have evolved, both companies have worked closely together to anticipate additional capacity and resource needs before they impact customers. This approach has enabled ET Browne to continue increasing sales and expanding distribution, confident that its logistics operation can scale alongside the business.
A Logistics Team Supporting Retail Success
Day-to-day operations between ET Browne and Europa depend on close communication, shared knowledge and the confidence that both teams are working towards the same goal: ensuring Palmer’s products reach retailers and customers accurately and on time.
Supporting the next stage of Palmer’s growth
ET Browne continues to expand its product portfolio and grow across established and emerging UK and European markets. Its latest successes include the Palmer’s Tahitian Vanilla Range, which is its fastest-growing product, by both value and units sold.
For Ryan Woor, Managing Director, UK & Europe at ET Browne, strengthening the infrastructure has been essential. Ryan said: "Over the past two decades, ET Browne UK has grown significantly, expanding Palmer's presence across major UK retailers and into European markets. That growth has required us to continually strengthen the infrastructure behind the brand, and Europa has been an important partner throughout that journey.
“As we look ahead, our ambition is to accelerate Palmer's growth across the UK and Europe, broaden our product portfolio and build even stronger relationships with our retail and distribution partners. To achieve that, we need a logistics operation that is resilient, agile and capable of scaling with us. Our long-standing partnership with Europa gives us confidence that we have the operational platform to support the next stage of our growth."
The partnership with Europa has adapted to ET Browne’s changing requirements, from increasing warehouse capacity and accommodating fluctuating import volumes to supporting the company through Brexit and continued expansion.
For Dionne Redpath, Chief Operating Officer at Europa Warehouse, the partnership demonstrates how an effective 3PL relationship can give a growing brand access to the infrastructure and expertise it needs without a substantial in-house logistics operation.
Dionne said: “ET Browne is a great example of a successful, fast-growing consumer brand that needs agility, reliability and smart supply chain solutions from its logistics partner.
“This collaboration reflects the strength of cooperation built on expertise and trust, using Europa’s understanding of the continual changes and complexities in today’s supply chain.
“We’re proud to be supporting ET Browne as it continues to expand, strengthen its retail distribution and bring Palmer’s products to more consumers across the UK and Europe.”
The partnership with Europa has helped ET Browne build a logistics platform capable of supporting a £35m+ business, major retail contracts and the continued expansion across the UK and Europe.