Leading logistics operator Europa Worldwide Group is supporting Transaid’s demanding 10-day Kilimanjaro cycling challenge, helping raise vital funds for life-saving transport initiatives.
Founded in 1998 by Save the Children, leading trade body The Chartered Institute of Logistics and Transport (CILT), with support from its Patron HRH The Princess Royal, Transaid transforms lives through safe, available and sustainable transport solutions.
Europa has proudly supported the charity since 2013, recognising the life-changing importance of the charity’s transport and driver training.
Over the past 15 years, Transaid has organised cycle challenges that have raised over £ 2million for its work improving road safety and access to healthcare across Africa, helping communities build safer, more reliable transport systems.
Gruelling 454km ride
Its next major event, Kilimanjaro to Coast sees a group of riders take on a tough 454km route, beginning in Moshi, at the foothills of Mount Kilimanjaro National Park. From where the riders will tackle demanding climbs beyond Irente Viewpoint before descending towards Pangani, at the mouth of the Pangani River.
For the first time, Europa is sponsoring a rider, industry executive, and ex-professional cyclist, Ian Wright from Logistics Business Media, as he takes part in Kilimanjaro to Coast.
The importance of Transaid’s mission
For millions of people in sub-Saharan Africa, transport is unreliable, unsafe, or simply doesn’t exist. That means reaching a hospital in an emergency can be impossible, with communities cut off.
Transaid’s projects include innovative, practical solutions such as bicycle ambulances, which help to connect people with vital services. To date, the charity has trained over 60,000 drivers through 15 training programmes across 10 countries. In 2025, over 9,000 professional drivers, trainers, and riders were training across Ghana, Uganda, Tanzania and Zambia, strengthening safety standards and improving lives.
Dionne Redpath, Chief Operating Officer and Warehouse Divisional Director at Europa Worldwide Group commented, “Transaid’s work is vital to our industry, and without donations and sponsorship, the charity wouldn’t be able to transform lives.
“Times are challenging for businesses, but we are urging those who can give what they can. Every donation goes towards real results, helping to reshape and enrich the lives of those who are cut off from modern transport and vital healthcare provisions. Transaid doesn’t only connect remote communities, it also provides access to training, creating long-term solutions for our industry.
“We’re pleased to be supporting Ian on his fundraising journey and wish him the very best as he continues his training ahead of this momentous challenge.”
Mike Daly, Logistics Consultant & Transaid Ambassador commented: “Businesses across the UK are facing wide-spread instability, which can mean that charities lose reliable support. We are only able to do the work we do and support the development and implementation of training and safety across the logistics industry with the much-needed support and funds from businesses. Every little donation can make an enormous difference to the communities we support and the life-changing solutions we provide.
“The work we do is about creating accessible, long-term solutions, which is only possible through donations and support from partner organisations and commercial operators in the transport sector that share our mission.”
Every donation makes a difference. Please support Ian’s fundraising for Transaid here: https://www.justgiving.com/page/ian-wright-logistics business?utm_medium=FR&utm_source=CL