Logistics delivers the summer.

11 July, 16

As Andy Murray raised the Wimbledon men’s singles trophy yesterday, logistics operators were celebrating too.  Another successful year supplying the tournament with around 27,000 kilos of strawberries and 7,000 litres of cream, not to mention the balls, nets, bottles of water and countless other items that made it all happen.

Portugal’s Euro 2016 win that followed wouldn’t have happened either without the transport and logistics industry delivering everything from goal posts to hot dogs. Members of the Freight Transport Association (FTA) – the UK’s biggest transport trade body – played their part.

Ballymena-based FTA member Blair International transported the Northern Ireland team’s equipment to its training camp in France in preparation for the Euro 2016 championships – and back again. And dozens of others provided an important link in the supply chain.

Christopher Snelling, FTA’s Head of National & Regional Policy, said: “This summer’s sports tournaments are a fantastic illustration of how logistics delivers absolutely everything, from the smallest tennis ball to the enormous replica trophy that appeared on the pitch at the end of the Euro 2016 final.

“The importance of logistics to the supply chain cannot be underestimated. Sun lotion, flip-flops, ice cream, beach towels – all the summer essentials reach us thanks to logistics. Without it, the shops would be empty and our cupboards would be bare.”


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